After 12 years the dutch organisation Stichting Kisiwa (Kisiwa Foundation) had an identity that no longer represented the not-for-profit organisation. The updated identity features a specially crafted brand typeface which exacerbates a sense of community with a caring undertone. A fundraising campaign was also developed to support the new identity. Using both print and digital platforms the campaign raises awareness about the issues surrounding poverty in Kenyan children, it also aims to gain much needed funds after the pandemic saw an extra 250 children needing support in such a short amount of time.